SUITE

June 10, 2018

idea vs IDEA


A past client from the spirits industry kept in touch with us when he joined a new company. He approached us about a naming and identity project for a luxury fragrance, one with a clear target audience. Our discovery phase got us to question the very essence of wearing a fragrance, altering a basic characteristic of your physical presence.

We brought the fragrance energy and charisma – and avoided the many pitfalls of the category with names that try too hard. Our branding opened the door to vibrant communication possibilities that would stop people in their tracks and make the product unforgettable.

By beginning in a philosophical, complex frame of mind, we created super simple, super clean branding.