While Aberlour had no foothold on the crowded shelves of bars and retail, it’s always had an exceptional reputation with connoisseurs. We carried this momentum, along with the brand’s new visual look, to create an entire portfolio of communications, including Burns Night event activations, packaging, menu placements, engaging wallet cards and ATL advertising.
Build Something Great
With the new brand language established, we took an elevated strategic role, creating a powerful brand manifesto, an exciting sizzle video, and a sampling platform with a revolutionary engagement device. It was built on the brand’s positioning, Louder Than Words, and celebrating people who were living with passion and purpose.