WORK

Aberlour

INTRODUCING THE U.S.
TO ONE OF THE WORLD’S
MOST AWARDED SINGLE MALTS


While Aberlour had no foothold on the crowded shelves of bars and retail, it’s always had an exceptional reputation with connoisseurs. We carried this momentum, along with the brand’s new visual look, to create an entire portfolio of communications, including Burns Night event activations, packaging, menu placements, engaging wallet cards and ATL advertising.

Build Something Great

With the new brand language established, we took an elevated strategic role, creating a powerful brand manifesto, an exciting sizzle video, and a sampling platform with a revolutionary engagement device. It was built on the brand’s positioning, Louder Than Words, and celebrating people who were living with passion and purpose.

AT A GLANCE
NEW BRAND POSITIONING LAUNCH
KEEPERS OF BRAND IDENTITY
ON/OFF-PREMISE SALES TOOLS
BRAND MANIFESTO CREATION
EXPERIENTIAL SAMPLING
ATL & BTL CAMPAIGNS
BRAND VIDEO PRODUCTION