WORK

Absolut Vodka

Helping the legend
continue its legacy


In the world of vodka, advertising and culture, Absolut is an icon. But even as the leader of the premium vodka segment it created 30 years ago, the brand has to adapt to today’s changing tastes.

Using vivid design to create a night to remember

We presented omni-channel ideas that could surround multicultural audiences in vibrant experiences, through point-of-sale, packaging, digital, out-of-home and print media.

AT A GLANCE
POS CREATIVE STRATEGY
CREATIVE DIRECTION
PROGRAM COMMUNICATION
MULTICULTURAL MARKETING
NATIONAL MEDIA