What sets great apart from good? It’s more than what you are, it’s what you’re capable of becoming. And the act of transformation takes imagination. So when Bacardi USA wanted to elevate Bombay Sapphire to even greater heights, we set our imagination free.
We worked as part of a team to create program and creative strategies that mixed the gin with renowned category leaders, like Chef Todd English and the Tribeca Film Festival, building co-op activations that encouraged exploration. Online users learned about the special botanicals in Bombay Sapphire and found Todd English dishes paired with gourmet cocktails. For off-line activations, we created on-premises POS materials, innovative packaging, and media for buys in GQ magazine. We were also proud to support lavish tasting events.