When we met with the brand team behind Corzo, they briefed us about the task ahead – launch this brand into a crowded, yet growing, category with a limited budget. In situations like this, we know that appearance would have to do a lot of the heavy lifting. Because until people can appreciate the refined taste of this tequila, they would be making buying decisions based on look and feel – a look and feel that set the standard for premium, of-the-earth tequila.
Cohesive design sets the stage for a promising brand
The result of our design work could be seen across all Corzo materials, starting with an in-depth color exploration that brought an elevated level of sophisticated suaveness. So even with limited exposure, the brand stood out to consumers.