WORK

Grey Goose

Keeping the party going
all summer


Commissioned by Bacardi USA to concept new ways to conquer summer, we designed a 360-degree activation platform that took the cocktail occasion to new heights. The ask was simple, however our solution was multi-layered and deeply engaging.

How a Goose Became the Official Bird of Summer

Our first goal was to generate increased awareness for the brand. This involved designing many promotional elements that felt sophisticated, not… promotional.  We created digital experiences for web and mobile that drew consumers into the Grey Goose world. Collaborating with our colleague J.G., we also concepted elegant event sampling stations, as well as gifting stations for retail and travel venues. So whether people were in the office, at home, out with friends or traveling, Grey Goose was right there with them.

AT A GLANCE
Concept Ideation
Program Naming and Branding
360 Summer Planning
Travel Retail Concepts
Sampling Concepts