Few brands are as iconic as Jameson Whiskey. Even fewer brands have as passionate a consumer following. Chameleon Method is proud to have partnered with this iconic brand on many occasions to sustain its deep connection with its broad audience. Of course, we were excited when asked to help Jameson bring this great new product to the market.
Something Cool is Brewing.
For a brand as beloved as Jameson, we wanted to do more than simply launch its latest innovation. We wanted to create excitement and buzz leading up to the unveiling. We created a sense of intrigue among loyal fans with an OOH and Social Media teaser campaign. This included a wild posting in major metro markets to drive curious consumers to pop-up bars for sneak samplings. We helped drive purchase below the line with a wide range of on-and off-premise elements and created a cocktail guide to assist both the trade and the consumer in discovering the mixing versatility of Jameson Cold Brew.