Over its history, Lillet had cultivated an elegant, sophisticated style. Our branding work reinvigorated the drink, raising it from refreshing apéritif to unmissable occasion. New positioning, a better understanding of its consumer and fresh design now makes the brand pop both on and off premise.
Creating a versatile strategy
With 3 expressions in Lillet’s lineup and countless cocktail variations, our work centered on providing the brand manager the pieces needed to meet ambitious sales goals. Our photo shoots set the tone for a portfolio of assets that we then created, including a cocktail booklet, 3D displays, OOH advertising, social assets and multi-page advertising spreads.