WORK

Monkey 47

A well crafted gin
from Germany’s Black Forest


Our client partner for Monkey 47 had a great challenge for Chameleon – help relaunch a gin few have heard of. One that’s not from England, but from Germany’s Black Forest. And that costs about 2-3 times more than leading competitors. Challenge accepted.

Brand Design That’s as Crafted as the Product

To help create brand awareness and justification for the premium price, we took existing materials and gave them a modern attitude. And we used our magic to make them more recognizable – even if you’ve never seen the brand before, it feels familiar. We took the look beyond “crafted” to a positioning we call “polished crafted.” There’s still a vintage feel, but it’s refined. It’s elegant, but still very expressive and fun.

AT A GLANCE
NEW PRODUCT LAUNCH
POS DESIGN SUPPORT
BRANDING SUPPORT
DIGITAL ASSETS
PHOTOGRAPHY