We love the opportunity to stretch our skills, and the team at Mount Gay has given us many opportunities. For this historic brand, we were tasked with finding new ways to capture the feel of Barbados and the rum that was born there. To do that, we took one look at the landscape, the sea and the proud craft tradition of the people who make this renowned spirit and found all the inspiration we needed.
Designing for the the oldest brand of rum and its heritage.
Our work has taken us on a tropical journey through print advertising, on-premise sampling, off-premise display and a beautiful bound cocktail book. These artful pieces show the unmatched flexibility of Mount Gay, how it can be enjoyed as a cocktail, over ice or in the most traditional way as rum punch.