We love collaborative partnerships that allow us to stretch our skills, and the team at Mount Gay has given us many opportunities to prove this. For this historic brand, we were tasked with finding new ways to capture the feel of Barbados and the rum that was born there all while this legendary brand evolved to a new visual identity. To do that, we took one look at the landscape, the sea and the proud craft tradition of the people who make this renowned spirit and found all the inspiration we needed.
Designing for the oldest brand of rum and its remarkable heritage.
Our work has taken us on a tropical journey through print advertising, on-premise sampling, off-premise display, global neckers and many beautiful print pieces, including a beautifully bound sales booklet. These artful pieces show the unmatched flexibility and expertise of Mount Gay.