Starwood stands for distinct luxury and they’ve built a portfolio of individual lifestyle brands as unique as their guests. Our challenge was creating a SPG loyalty program app that feels as familiar to all guests, no matter which hotel brand they stay with most often.
How to make away feel as close as home
We designed and architected the experience as though we were welcoming people into our hotels, from a friendly greeting and comfortable intuitive user experience, to elegant design that made guests take their more time exploring. It’s about adapting to the moment.