Chameleon Method has been fortunate to work with brand leaders of this influential Scotch Whisky for several years. Even with centuries of tradition behind it, the original Single Malt is always looking to stay current, to be the dram Scotch connoisseurs and younger explorers choose.
Honoring heritage while launching new expressions
While the brand’s rely heavily on tradition, we’ve expressed a modern flair in our design, fresh strategic thinking and communication that speaks to new audiences. And together with our brand partners, we’ve broke ground with new expressions (Founder’s Reserve and Code), unveiled a masterpiece (Vintage 1966), relived the glory of the golden age of travel (the Pullman Collection), celebrated Scotland’s hero poet (Robert Burns) and much more.