Consumer Packaged Goods marketers have a unique challenge conveying their product’s best attributes online – you can’t taste, touch or feel it. Very true with Breyers and Magnum. So how do you allow people to interact in way that is fulfilling and contextually relevant to the product?
The answer is superb content strategy. For this site, we prototyped and designed an experience that let consumers intuitively drill down to individual SKUs, but also get a brand overview and what it stands for.
These architectures offered multiple ways to explore, with promotional and experiential platforms presented front and center.